Industry Grade Case Study


Afresh optimizes decisions for fresh food - helping retailers reduce waste and delight consumers.
Client Vision
The goal with the Afresh website was to showcase their technology with a beautiful, dynamic and modern design that engages users and holds their attention.
Key Development Features
With a custom WordPress theme, custom imagery, and a mobile first responsive design the Afresh website was built for success from the ground up.

Watch our video to understand our workflow

We believe that creating memorable experiences are the best way to connect with your consumers. From dynamic web designs to cutting-edge digital marketing strategies, we believe that the custom solutions we create today will transcend the trends of tomorrow. No matter your product or service, you have a story to tell. And, we’re the best agency to tell it.

How It Works

We will work with you to structure the content architecture of the site which is commonly referred to as the sitemap. We will first identify who the major visitor types are and make sure that all content is intuitively available for all visitor user types. We will also dive into your current Analytics data to see how current visitors are interacting with your content.

It is the client’s responsibility to actually provide us with the text content. If this is something you need help with we can refer you to some highly trusted writers who can help you with your content writing needs.

There are a few options when it comes to imagery. If you have existing images for us to work with, we are happy to use them. Or we can help source and curate imagery for your approval. If we use stock imagery we can purchase the images on your behalf and then bill you back for them on the final invoice. (for the Free Mockup Offer we use watermarked placeholder imagery which is free).

  • Content Architecture - Sitemap 
  • Client Provided Content 
  • Professional Images 
Custom Development

Your site will be fully custom designed in Photoshop according to your needs and specifications. We never use pre-made templates. Ever.

Personalized Project Management

You will have a dedicate US based project manager who will take ownership of your project until its completion.

Search Engine Optimization

We get most of our traffic and business from SEO, so we know what we're doing. With our services, your buisness will generate new leads, get those leads to contact you, and ultimately turn them into new customers.

Custom Graphics

Each project comes with a minimum of 4 rounds of revision per page design and can include additional rounds depending on the scope of your project. This more rounds of revision than most other designers offer and more than enough to get the design just the way you want.

Hosting and Maintenance

We will actively update your WordPress installation making sure that it is always up to date. Your website will be backed up on a daily basis for the last 2 months. At any point you can push a button and 30 seconds later your site will be restored from any previous backup point.

Dedicated Project Manager

Any time you want you can schedule a call to talk to your project manager on the phone and talk to a live, caring human being about your website project.


Beautiful Design and
Comfortable User Interface

Follow Wordsmith Now!

Every client we work with becomes a part of the team. We help forward-thinking clients succeed in digital culture. Together we face the challenges and celebrate the victories.
Send a Message